POSHBOSS is a driving force in the global fashion business landscape. We partner with emerging, leading designers and marketers interested in reaching fashion-centric consumers through our industry-leading fashion properties and unmatched expertise. POSHBOSS has developed a strategy marketing network that will take your fashion skills to the next level! The fashion business is competitive and not knowing how to navigate it can confuse newcomers rather than nurture their talent and potential. If you’re a new comer ready to expand your business or an industry insider waiting to go out on your own, this practical marketing network is your guide to the current fashion business opportunities. POSHBOSS leadership in the fashion industry includes: Fashion events, marketing and promoting, Industry-leading event publications for fashion insiders and Fashion-related media programming.  

Fashion is culture. And like all cultural forms, it needs specific communication to allow people to interpret it correctly. Clothing is not sold for what it is but for what it represents. To dress is an elementary need, fashion is not. Fashion must be requested, suggested and understood. Creating this need is the task of fashion promoters.

This is the reason why journalists, public relations representatives, event promoters and fashion show organisers must learn how to represent fashion through image, language and events; by using structures, communication and representative media; and finally being able to appeal to consumers and professionals in the field. Fashion representatives are eclectic and creative people.

They can represent a single brand and operate in the press department or in the showroom of a company. They can collaborate with style and promotion consultants and take on lients in mass media, trade fair organiser s and big fashion names. Fashion promoters must have a solid knowledge of consumers' needs and of the market, a good sense of intuition, commercial spirit and, above all, a keen ability to observe and communicate.